TMobile Social Campaigns
Role: Director, Editor
Production Company: The Heist
T-Mobile wanted to connect with Gen Z (18–28) by making their brand a natural part of their lifestyle.
They needed fresh, engaging content for TikTok and Instagram to stay relevant.
New content was created every month, giving T-Mobile a library of videos and images to support promotions and boost engagement. The authentic, relatable content strengthened their connection with Gen Z and increased social media interaction.